Frequently Asked Questions
How do you plan a digital marketing budget for a real estate launch?
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Stonehaven builds digital budgets from the developer's sales targets. We work out how many units need to sell each month, how many leads that requires based on expected conversion rates and what a realistic cost per lead looks like in each market. This gives a budget directly tied to units sold, rather than a figure based on impressions or reach.
Which markets do you target for real estate campaigns?
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Stonehaven targets the markets where a project's buyers are most likely to come from. That usually includes the UAE and wider GCC, along with international markets such as the UK, France, Germany, India and Pakistan. The market mix is adjusted for each project and can shift across the year as demand changes locally and abroad.
What is AI visibility for real estate?
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More buyers now research property by asking AI tools questions, such as which areas are good for investment or which developers are reliable. AI visibility means making sure your project and developer brand appear in those answers. Stonehaven optimises content, listings and brand presence for both traditional search engines and AI tools, so your project is found wherever buyers start their research.
Do you run influencer campaigns for real estate?
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Yes. Stonehaven runs influencer campaigns across Instagram, TikTok and YouTube, choosing creators whose audiences match the project's buyer profile. Every campaign is set up with tracking, so its contribution to enquiries and leads can be measured alongside paid media, rather than judged on views and followers alone.
How do you measure real estate digital marketing performance?
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Stonehaven reports on the numbers that matter to a developer's sales team: leads, cost per lead, lead quality, conversion rate and sales. We track results by channel and market, so budgets can be moved towards what's working throughout the campaign. Reach and impressions are monitored, but they are never the main measure of success.