Frequently Asked Questions
How do you generate leads for a real estate development?
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Stonehaven generates leads through a mix of targeted paid campaigns, dedicated landing pages, broker channels, events and content, all aimed at a clearly defined buyer profile. The channel mix is planned around where the project's buyers actually spend their time, and every source is tracked so budget can be moved towards the channels producing the best-quality leads.
How many leads does a real estate launch need?
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It depends on the sales target and the typical conversion rate for the project and market. Stonehaven works this out at the start of every campaign, month by month, so the developer, sales team and marketing team all know exactly what the campaign is aiming for and can track progress against it from launch onwards.
What is lead qualification in real estate?
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Lead qualification means checking each enquiry for budget, purchase intent and timeline before it reaches the sales team. It stops salespeople spending time on enquiries that were never going to buy and helps them focus on serious prospects. Stonehaven runs structured qualification and scoring before every handover, so leads arrive with the context sales teams need.
Do you integrate lead generation with our CRM?
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Yes. Stonehaven connects campaigns, landing pages and qualification workflows to the developer's existing CRM, so every lead is tracked from its first touchpoint through to sale. Where a CRM isn't yet set up, we can recommend a suitable structure and help put the right processes in place before launch.
What happens to leads who aren't ready to buy yet?
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Many buyers take months to make a property decision. Stonehaven keeps these leads warm through CRM nurturing, useful content, project updates and PR visibility, and invites them to previews and investor sessions at the right moments. This keeps the project front of mind until they are ready, rather than losing them to a competitor.