Frequently Asked Questions
What does real estate project branding include?
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Project branding creates a distinct identity for a single development, separate from the developer's other projects and from competing stock. Stonehaven's project branding covers naming and brand concept, visual identity, tone of voice, audience-specific messaging and a mini brand guide. The brand is then applied across all sales and marketing materials, from brochures and CGI to hoardings, landing pages and social content.
How long does it take to prepare a project launch?
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A typical Stonehaven launch preparation runs over around three months. Month one covers positioning, creative concepts and CGI direction. Month two focuses on messaging, brochures, fact sheets and floor plans. Month three completes the broker toolkit, launch video and digital assets. Timelines can be shortened for urgent launches, depending on how much existing material is available.
What marketing materials does a new development need?
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Most launches need a sales brochure in full and slim versions, fact sheets, payment plan templates, branded floor plans, CGI, a project landing page, site hoardings, social and WhatsApp assets, EDMs and a launch video. Stonehaven produces the full suite in-house, so everything stays consistent and your sales team and brokers have the same materials from day one.
How important are CGI and 3D visuals for off-plan sales?
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For off-plan buyers, CGI and 3D visuals are often the only way to experience a project before it is built. Good visuals show the lifestyle the project promises, not just the architecture. Stonehaven directs CGI and launch video around the project's positioning, so every image supports the story being told in the brochure, campaigns and broker presentations.
Can you rebrand an existing real estate project?
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Yes. Rebranding can help reposition slow-moving stock, refresh a project between launch phases or bring an older development in line with a new market. Stonehaven starts with a review of the positioning and buyer profile before changing the identity, so the rebrand addresses the real reason the project isn't performing, not just how it looks.